'Marketing' Zecha has more than 40 years senior-level international
experience, as a practitioner, lecturer / speaker and advisor of
marketing in the U.S. Europe, and especially the Eastern Hemisphere
He's the founder and serves as Chairman &/or Board member of numerous
entities, including the Pacific Leisure Group of Companies and
Integrated Destination Marketing with offices in 20 Asia-Pacific-Gulf
countries and affiliates Pan-Europe from the Nordic, Iberian regions to
Italy and Russia; involving strategic marketing policy, product
development, pricing, promotion and distribution.
Products and services he has been engaged in directly, range from
consumer luxury items, land sea and air transport, broadcast programs,
publishing, hotel / resort design and development, trade associations,
travel / tourism; in both the public and private sectors.
He is an Economics graduate of Tufts University and received his M.B.A
from the Harvard Business School and has worked and been resident in the
U.S.A., Japan, Hong Kong, Indonesia, Singapore, Holland, the U.K., and
is currently based in Bangkok, Thailand.