“Poor boy who made good gives $10,000. No $ to buy shoes ”
‘I learnt to fight for my dreams and it is that fighting spirit which I’ve carried with me ever since…’ - Boyd Au, The New Paper,
In 1984, Boyd with his partner started the company, Enzer with S$10,000, where he was the Executive Chairman and Chief Executive Officer of the Company. Enzer became a world renowned brand with products sold in over 25 countries and won the Superbrands award for 3 consecutive years. The company was listed in the Singapore Stock Exchange in May 2001. In 2006, the sales turnover reached close to S$80,000,000 (80 million).
“Boyd Au turns zero into zeroes. From Salvation Army waif to executive chairman of a listed firm…….” SPH - The Sunday Times ,
“ We need to build our own brand and ensure the quality of our products….” Boyd interviewed on TV, BBC Business Challenge
“Businessman used to guard eggs in a coop” SPH – ‘ Invest’, The Sunday Times,
In mid 2007, Boyd decided to retire and sold his entire interests in the company to devote more time for God’s work.
“Enzer founder Boyd Au exits to serve a higher goal” - Next Insight
Always passionate about entrepreneurship, Boyd is equally passionate about training, coaching and mentoring. He started 7 Notes Capital Pte Ltd, in the business of private equity investments and training programmes on entrepreneurship success, launched under the brand “Revelations”. (revelations.sg) .
Boyd is currently mentoring 25 business owners including his daughter Claire, in industries such as fashion & design, construction equipment, TV media, spas & beauty, wood paneling/building materials, fast food, electronics and executive search. Claire, a Singapore Management University graduate gave up her marketing job in the beauty industry and runs a Fish Soup business. This business also offers opportunities for her to work with social organizations to provide free meals to the old folks.
Boyd holds a Masters degree in Business Administration from the University of Hull and is a Fellow of the Chartered Institute of Marketing, UK. He also holds a Graduate Diploma in Personnel Management from the Singapore Institute of Management, a Diploma in Industrial Management from the Institute of Industrial Management and a Diploma in Christian Education from the Rhema Bible Training Centre. Boyd is also a Fellow of the Institute of Management Consultants, Singapore.
Prior to starting Enzer, Boyd launched his career in a multi-national corporation and was a Training Manager, specialising in management and quality programs. .
With 25 years of successful entrepreneurship experience, Boyd aims to leave a legacy of having trained and mentored at least 7 successful entrepreneurs of the next generation.
“Having gone through hard times, Boyd Au wants to leave a legacy behind” - Streats Financial