Translating Concepts into Practice


 The CoRees Team

  Ong Teong Wan
  Lee Yew Huat
  Robert Koh
  Chua Kwan Hwee, Andrew

 Our Partners

  Yeo Chet Tern
  Mrs Kee Swee Huang
  Peter Lee
  Leong Siew Loong
  Boyd Au
  Grace Chow
  Jolynn Chow
  Wong Lim Loong
  James Yip
  Alwin Zecha

 Our Products

  Training DVD





James Yip

James Yip joined MediaCorp Radio in 1994 as Vice-President of Sales & Marketing and was promoted to Chief Executive Officer in May 2004. He then went on to be the Executive Vice President (Sales) of MediaCorp with responsibilities for Television, Radio, Newspapers and Magazines.

In 2008, MediaCorp seconded him to assume the position of Chief Operating Officer of the Vietnamese joint venture company, International Media Corporation, based in Ho Chi Minh City.

James was the President of the Institute of Advertising Singapore from 2001 to 2003. He was re-elected President for 2006 and 2007. He has been instrumental in raising the standards of Advertising in Singapore, propelling the Advertising Profession to new heights through large-scale Industry Events such as the Singapore International Advertising Congress, Annual Singapore Advertising Lecture, the EFFIES and the Hall of Fame Awards.

A Fellow of the Chartered Institute of Marketing, he started his career in Finance and Systems Development but later moved on to various Sales and Marketing Management positions at Eveready and Asia Pacific Breweries and then to general management at Asia Dairies.

In the 30 years of Sales and Marketing experience, James managed many market leader products including Eveready batteries, Tiger Beer, Heineken Beer, Magnolia, Daisy and Meadow Gold dairy products.

In the course of his career, he saw through many major product launches and marketing re-positioning programmes. This included the successful launch of Energizer batteries and Heineken Beer in the domestic market and the re-positioning of Tiger Beer as a premium product in 1984. Recently, he successfully launched Singapore’s latest Radio station, LUSH 99.5FM

James graduated in Accountancy from Curtin University (Australia) and has been a member of ACIS (UK).

Training Partner Areas of Focus
  Yeo Chet Tern - Results Management System
- Human Resource Management
  Mrs Kee Swee Huang - Results Management System
- Human Resource Management
  Peter Lee - Pay and Reward System
  Leong Siew Loong - Quality Service System and Processes
  Boyd Au - Entrepreneurship Development
  Grace Chow - Financial Management
  Jolynn Chow - Business Communications in English
  Wong Lim Loong - Project Management
- Materials Planning
  James Yip - Sales and Marketing
  (Consumer Products & Services)
  Alwin Zecha - Marketing and Finance
  (Travel Related Services)